Photography

Photography

Jeton Kacaniku

Jeton Kacaniku

Stylist

Stylist

Live Berg

Live Berg

A playful identity for the comfy bed

A playful identity for the comfy bed 

Myyk was founded to fill a gap of high-quality bedding at a reasonable price on the Norwegian market. In 2018, Bielke&Yang got the brief to create a playful identity for this new player in the bedding market. I was responsible for the creation of their Visual Identity.

Myyk was founded to fill a gap of high-quality bedding at a reasonable price on the Norwegian market. In 2018, Bielke&Yang got the brief to create a playful identity for this new player in the bedding market. I was responsible for the creation of their Visual Identity.

MYYK_hero-playing
MYYK_logo_animation_white_02
MYYK_color_main

Color palette     Main Colors

Color palette     Main Colors

MYYK_color_tones

Color palette     Spectrum

Color palette     Spectrum

MYYK_image_couple

"Did you know that we spend about one third of our lives in bed? Shouldn't bedding be at least as comfortable as your favorite t-shirt? We think so, that is why we set ourselves the goal of making better bedding at a cost that is affordable for everyone."

"Did you know that we spend about one third of our lives in bed? Shouldn't bedding be at least as comfortable as your favorite t-shirt? We think so, that is why we set ourselves the goal of making better bedding at a cost that is affordable for everyone."

Tony Næss    Founder, Myyk

Tony Næss
Founder, Myyk

MYYK_hangtag_01

Packaging     Printed hangtags with stickers

Myyk – Produkt6148
MYYK_stickers

Display Font     Faro Lucky (Awake) & Faro Sad (Sleepy)

Display Font
Faro Lucky (Awake) & Faro Sad (Sleepy)

MYYK_packaging_02

Packaging     Printed cardboard with XL-Sticker

MYYK_portrait_bed
MYYK_packaging_01

Packaging     Printed silkpaper with sticker

Packaging     Printed silkpaper with sticker